The right words have the ability to persuade, inform and influence. As a trained journalist, feature writer, copywriter, sub editor and public relations specialist I am passionate about writing powerful copy, but also fully-focused on the marketing motivation and larger context behind them.
This means I offer my clients the best of all worlds - copy that readers will love, journalists will want to use and that search engines will reward.
What I don't do is churn out quick, throw-away blogs. All of my work is meticulously researched, strategic, crafted, interesting and relevant. I work closely with you to really get under the skin of your business, identify your aims and work out how I can drive the results that are important to you.
· Thought leadership
If you want to raise the profile of your company, yourself or key staff, thought leadership articles are one of the most powerful methods to do this. I have ghost written thought leadership copy for some of the UK's top entrepreneurs, CEOs and business owners, with my work published in some of the best known print and online news sites.
A bit like a computer, I work with clients to download their knowledge and expertise.
By doing so, I can fully understand their market, business and customers to write powerful, insightful and valuable articles that will cement them as industry experts. I can work with you as part of your existing content marketing plan, or start from scratch to develop your tone of voice, identify the right topics / opinions / data and write insightful articles that will make you stand out from your competitors.
· Website copy
Your website is your digital shop window. It's where your prospective customers go to find out more about you and, most likely, will decide whether you are right for them. My job is to make this a simple decision.
I strive to write clear, compelling and SEO-optimised copy in your company's voice that doesn't just sound great, but is clever too. I do this by making the words work in every way possible - being informative, relevant, useful and persuasive, as well as ensuring Google knows who you are, and what you do, so potential clients can find you in the first place. Have a website already? I can rewrite your existing copy and give your brand a refresh. Building a new website? Let me create convincing, creative and SEO copy that delivers.
· Company blogs
A great company blog is a hugely powerful marketing tool. It builds trust, connects with new audiences, strengthens relationships with clients and boosts SEO ratings.
I work with clients to plan, write and deliver regular, high-quality and shareable content, be it company news, evergreen features, topical articles, informative how-to-guides or infographics. Content that people won't just read, but will share with their friends, colleagues and business networks - putting your services in front of potential new leads.
With 16 years' experience writing about a diverse range of topics, in pretty much every tone of voice imaginable, I have an uncanny ability to get into the mindset of you, your company and your clients.
By doing this, I can create copy that hits the mark, resonates with your audience and, ultimately, that grows your business. So if you're short on time or would rather focus on doing what you do best, I write regular or ad hoc blogs, or deliver content as part of a wider marketing strategy.
My words and work can be read online or in print across the world, and I offer a wide range of services.
Whether it's short, catchy copy for an advertising campaign, meticulous proof-reading, SEO-friendly copy for your website, corporate literature or complex whitepapers and thought leadership articles, I can help you.
The services that I provide, include:
· Website copywriting
· Editorial and content copywriting (blog posts, advice / how-to guides, infographics, whitepapers, advertising features)
· Thought leadership
· SEO copywriting
· Proof-reading and editing
· Case studies
· Marketing materials / corporate literature
If you're unsure what you need or what would be best for your brand, get in touch.